The Newsletter Social Playbook
A system you can follow to use social media to grow your newsletter...and vice versa.
The Newsletter Social Playbook is a 77-minute video Skill Session that features 20 proven tactics you can use on social media to grow your newsletter and in your newsletter to grow your social following.
This will help you:
• Get more newsletter subscribers - even if you don't have a large social media following
• Get more social media followers
• Convert more of your followers into subscribers
• Reach more people with your social media posts
You'll learn how to:
• Promote your newsletter on social media in the most effective way
• Get your newsletter in front of people who don't already follow you on social media
• Optimize your newsletter promotion posts on Twitter, LinkedIn, Instagram, YouTube and more
• Use your newsletter as a "cheat code" to override the social media algorithms
How I came up with this system:
The strategies shared in The Newsletter Social Playbook are based on my experience growing and serving an audience that includes 44,000 newsletter subscribers, 29,000 Twitter followers, 2,200 YouTube subscribers, and enough customers and clients to build a six-figure business as a solo creative entrepreneur.
I've personally used the tactics featured in this Skill Session and include specific examples of proven strategies I've used to promote my newsletter, turn social media followers into newsletter subscribers, and leverage my newsletter to amplify the reach of my social media posts.
These strategies are applicable - and effective - for every niche and can help you get the most out of the time, effort and resources you invest in your work.
Comments from people who have seen The Newsletter Social Playbook:
"Fresh ideas! I find the same old recycled material again and again in most places. This session had new ideas on how I could grow my newsletter that I can start using today without any expensive tech or even lots of heavy lifting." - Jessica Sweet
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"I tried out one of Josh's tips on Instagram during the skill session and got 9 new email subscribers!" - Rob Roseman
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"A game-changer! Josh provided practical tips that I could easily apply to my own work. One of the most useful things I learned was how to promote my newsletter without being repetitive or dull. Josh shared some clever examples that made me excited to try them out myself. Another highlight was his advice on using search on social media to find people who are interested in my niche. It was a new idea for me, but I can see how it can be a game-changer. Overall, this session was fun, engaging, and gave me a fresh perspective on how to improve my social media strategy. I highly recommend it to anyone who wants to take their newsletter promotion to the next level." - Marek Jankowski
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"In particular, I liked the suggestions on optimizing profiles and pinning. These sessions are organized really well. Note-taking is easy and I can go back in afterward, delete the stuff that doesn't apply and highlight the things I want to do right away. I actually have a Skill Sessions binder with additional Josh stuff that I refer to regularly." - Peter Osborne
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"Like a mini checklist you can refer to before you hit publish/post/send. Everything about this is so practical and tactical - Josh always seems to deep think through what he shares, which conveys how much he cares (I gotta stop rhyming...). I'm def a fan and thankful." - Carlos Rosario
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"The actionable tasks are so clear it's almost impossible NOT to grow using them!" - Stephanie Fuccio
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"So much of this was helpful! Sharing info from newsletter to social, right way to share tweets in newsletter, how to promote and create fomo for newsletter, searching for relevant content.. was amazing!" - Flavio Nelson
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"All the plays in the playbook were very actionable, and the examples provided with each one made it so much easier to come up with ideas to put them to the test." - Jamie Northrup
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"Josh's advice is both creative and practical. He thinks differently than many experts in the area, and he proves the effectiveness of his ideas by applying them to his own business and getting exceptional results." - Tom Killen
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"Love how clear and actionable Josh's Skill Sessions are. Like a bullet to the brain - in a good way! This one made me aware that I am using two terms: 'indie creator' and 'content entrepreneur' in my comms which may be confusing to readers - some food for thought. Also got some ideas for how I can jazz up my founder interviews and try new formats as my niche beat is a busy space. Josh has a knack for breaking down complex concepts e.g. marketing, entrepreneurship and biz growth into simple steps and experiments. A brilliant investment in Brand You!" - Nika Talbot
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"I liked that I got clarity on the value of text based social platforms like Twitter and Linkedin. I was hesitant to use them, but now I will create an action plan to re-purpose my content to these platforms as well." - Dennis Kirui
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"Josh provides practical, actionable and easy-to-implement tips and ideas in his Skill Sessions. And it's not just talk - he draws upon what he's done with his own business, using real-life examples so we can see his advice in action. He is approachable and spends lots of time with Q+A at the end. I find them incredibly valuable!" - Wendy Jacobson
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"I leave every Skill Session with a whole list of easy tweaks and tasks to do straight away - and plenty more to consider doing later." - Sheryl Garratt
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"My only newsletter is related to what feels like a random niche, and I have struggled to understand what to talk about & why on Earth someone would sign up for that newsletter. Now I know." - Renee McKinney